A Tale of Two Free Days

  • Hey here's my tale of two free days, so you can understand how sometimes everything can go right and sometimes everything a go wrong at the same time. 
  • As a part of the Winona downtown Fringe Festival I decided to offer a free hour from 5-6pm on April 29th. The was the neglected stepchild (I am sorry). They said they were going to PR it. I once talked to a fellow CAN member who said for her first free day. She just had it in her own mind. She never told anyone, no flyers, nothing. She just came and sat at the office for 3 hours on a weekend.
  • Well....this is much worse...i am almost ashamed to admit it. 
  • I kind of forgot about it....  
  • I got an email on Thursday about the fringe festival and all the artistic, musical activities, and movies and well....my free hour.
  • OH...Opps...Huh, I guess I should put out a sign up sheet just in case anyone calls. 
  • So this is the list of what I didn't do: didn't tell my patients, didn't have a sign up sheet before thursday, didn't have flyers, didn't have a banner up, didn't have postcards, didn't email patients. 
  • Some of it was conscious at some point I think. Last time I did two events together I think a flyer listing two separate event diluted the effect.  
  • Result: 1 patient. Go home 20 minutes later than usual. A little disappointed. Cry
  • May Day! 
  • What I did: 50 flyers, 100 postcards, 50 rack cards, banner has been out for months, sign up sheet on appointment book, so all the patients know about it, patients have been distributing flyers.
  • Result: 24 patients from 11-1pm. Not crazy, but good steady flow. 
  • I think the point I want to make is that. Think of marketing as a service. I know I wasn't a big fan of marketing when I started out. I am kind of shy and I don't want to be intruding on people. I don't want to generate more waste paper. There's a million and one reasons not to market. 
  • But REALLY there isn't. Think of marketing as a service. I am offering free acupuncture. Which I think is pretty good deal. I'd come get acupuncture from myself. There's TONS of people that can benefit. But if I just have my free day in my own mind, no one will know about it. It isn't even potential patients, but college students, veterans. People who may not come back regularly, but this one treatment, one experience will do them some good. It may open them up to acupuncture in the future. It may open them up to recommending their parents, their relatives, and their teachers to try acupuncture.
  • It is IMPORTANT to market. Or else how would people even find out. Even if it is the best thing in the world. No one would know about it.   
  • P.S. I treated 24 patients as a part of a session of a convention. Mostly out of town people, but fun. Took 1 hour. It was a busy weekend wink 

This story was posted on May 1 2011 by mitylene.

Comments

  • May 2 2011 at 9:47 AM
    Nora writes:

    “marketing as a service”

    is a really helpful way to think about it, Jade, thanks!  I always love reading your analysis of various marketing attempts (or lack-of-attempts, in your first story…I can relate to that)!  I think, perhaps especially if you’re introverted, it’s surprising when new patients are surprised when they find out how long your clinic has been open.  Just because I’m always *thinking* about the clinic doesn’t mean I’m always talking about it.  I really love this quote too: “Even if it is the best thing in the world. No one would know about it.”  Thank goodness so many patients take it upon themselves to talk about it; but especially in the early years, it takes more.

      0 likes
  • May 2 2011 at 4:18 PM
    Nic writes:

    .

    well done jade!

    what kind of treatments do you do when you see that many people an hour?

    do you usually do free days for an hour or two at a time?

     

     

      0 likes
  • May 2 2011 at 10:17 PM
    mitylene writes:

    I just do regular treatments smile

     

    Hey Nick, I just do regular treatments. I just go with the flow of the situation.  So if there’s six people waiting I speed up a little and if there are none waiting I take my time.  

    So it varies, so I am not exhausted going super fast or dragging. 

     

    I usually do free days for two hours +. If my numbers are low I’ll do it for 3. It just depends on the current situation. I am pretty flexible.  

      0 likes
  • May 3 2011 at 11:03 AM
    Nic writes:

    .

    flexibility!  indeed.  Im sure that comes with practice.

    how many pins/points did you use in an average treatment for may day?  Is that the same on a “normal” day?

    it seems like if one can do an effective treatment with fewer pins then it is easier to go faster.  (im reading the dr. young books right now and he encourages few pins as well)

     

      0 likes
  • May 4 2011 at 8:32 AM
    CarrieS writes:

    Places to post flyers?

    Hi Jade,

    Can you tell me some of your favorite places to post your flyers?  I’m new to my area and am having trouble finding good places to post my flyers.

    Thanks, Carrie

      0 likes
  • May 5 2011 at 10:31 PM
    mitylene writes:

    List of places

    Coop, health food store, gym, yoga center, coffee shops, gas stations, salvation army, donut shop. 

    Everywhere that has a board. smile

    Good luck!

    Jade Community Acupuncture, Winona, MN

    acupuncturewinona.com

      0 likes

Add your 2 cents!

You must be logged in to comment on the blog.


Who Likes This:

-- placeholder --

Who's been POCAing lately.

  • bluejena commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Friday, November 29, 2019
  • Carolineaviva commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Wednesday, November 27, 2019
  • Bob W commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Tuesday, November 26, 2019
  • bluejena commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Tuesday, November 26, 2019
  • Roppy commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Sunday, November 24, 2019
  • crismonteiro commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Saturday, November 23, 2019
  • crismonteiro commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Saturday, November 23, 2019
  • StillpointCA commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Friday, November 22, 2019
  • Roppy commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Thursday, November 21, 2019
  • Roppy commented on the blog post 'What Went Wrong with Acupuncture in the West? A Theory' in the blog 'Prick Prod and Provoke Blog' - Wednesday, November 13, 2019
  • jaxrogers commented on the blog post 'Loan Forgiveness' in the blog 'Prick Prod and Provoke Blog' - Monday, November 04, 2019
  • WillC commented on the blog post 'How to Succeed in CA Without Really Trying' in the blog 'Prick Prod and Provoke Blog' - Sunday, November 03, 2019
  • WillC commented on the blog post 'Loan Forgiveness' in the blog 'Prick Prod and Provoke Blog' - Saturday, November 02, 2019
  • OpenSourceEverything commented on the blog post 'POCAfest Marin Keynote: Chronic Pain and Endurance, by Jeff Levin of SOAP' in the blog 'Prick Prod and Provoke Blog' - Wednesday, October 16, 2019
  • Paxcow commented on the blog post 'POCAfest Marin Keynote: Chronic Pain and Endurance, by Jeff Levin of SOAP' in the blog 'Prick Prod and Provoke Blog' - Wednesday, October 09, 2019
  • swiggs commented on the blog post 'POCAfest Marin Keynote: Chronic Pain and Endurance, by Jeff Levin of SOAP' in the blog 'Prick Prod and Provoke Blog' - Wednesday, October 09, 2019
  • ChrisRogers commented on the blog post 'POCAfest Marin Keynote: Chronic Pain and Endurance, by Jeff Levin of SOAP' in the blog 'Prick Prod and Provoke Blog' - Thursday, October 03, 2019
  • ewolfk commented on the blog post 'Come to Marin POCAfest September 27-29!' in the blog 'Prick Prod and Provoke Blog' - Friday, August 16, 2019
  • urbanapuncture commented on the blog post 'YOUR COMMENTS, PLEASE!' in the blog 'Prick Prod and Provoke Blog' - Thursday, August 15, 2019
  • crismonteiro commented on the blog post 'YOUR COMMENTS, PLEASE!' in the blog 'Prick Prod and Provoke Blog' - Tuesday, August 13, 2019
  • Roppy commented on the blog post 'YOUR COMMENTS, PLEASE!' in the blog 'Prick Prod and Provoke Blog' - Tuesday, August 13, 2019
  • catemax commented on the blog post 'Dear Prospective Punk (from a Recent Grad and New Punk), or Why We Need POCA Tech' in the blog 'Prick Prod and Provoke Blog' - Friday, July 26, 2019
  • joanneo commented on the blog post 'Cohort 3 Graduation Speech by Jess Long' in the blog 'Prick Prod and Provoke Blog' - Monday, July 08, 2019
  • Bob W commented on the blog post 'Cohort 3 Graduation Speech by Jess Long' in the blog 'Prick Prod and Provoke Blog' - Tuesday, July 02, 2019
  • melissa commented on the blog post 'Cohort 3 Graduation Speech by Jess Long' in the blog 'Prick Prod and Provoke Blog' - Monday, July 01, 2019
  • mcandela55 commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Wednesday, June 26, 2019
  • Lisafer commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Tuesday, June 25, 2019
  • melissalac commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Tuesday, June 25, 2019
  • zedmunds commented on the blog post 'Keynote POCA Fest Milwaukee May 2019 -- ALL EARS!!!' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 20, 2019
  • engerin commented on the blog post 'Student Circle at POCA Tech -- Guest Post by Shelby and Sonya' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 20, 2019
  • Roppy commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Monday, June 17, 2019
  • mcandela55 commented on the blog post 'The Vows of Hua Tuo and Sun Si Miao..Actually Carried Out' in the blog 'Prick Prod and Provoke Blog' - Friday, June 14, 2019
  • mcandela55 commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 13, 2019
  • mcandela55 commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 13, 2019
  • Presence_CA commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Monday, June 10, 2019
  • Presence_CA commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Monday, June 10, 2019
  • Lisafer commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Friday, June 07, 2019
  • teatree commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Friday, June 07, 2019
  • teatree commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Friday, June 07, 2019
  • janisx commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 06, 2019
  • janisx commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 06, 2019
  • swiggs commented on the blog post 'A Successful May Membership Drive!!' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 06, 2019
  • Arene commented on the blog post 'A Successful May Membership Drive!!' in the blog 'Prick Prod and Provoke Blog' - Tuesday, June 04, 2019
  • Lisafer commented on the blog post 'A Successful May Membership Drive!!' in the blog 'Prick Prod and Provoke Blog' - Tuesday, June 04, 2019
  • Paxcow commented on the blog post 'A Successful May Membership Drive!!' in the blog 'Prick Prod and Provoke Blog' - Tuesday, June 04, 2019
  • Cynthia Marie commented on the blog post 'Why more punks in more places…' in the blog 'Prick Prod and Provoke Blog' - Wednesday, May 29, 2019
  • swiggs commented on the blog post 'Why more punks in more places…' in the blog 'Prick Prod and Provoke Blog' - Friday, May 24, 2019
  • Bob W commented on the blog post 'Why more punks in more places…' in the blog 'Prick Prod and Provoke Blog' - Wednesday, May 22, 2019
  • mcandela55 commented on the blog post 'Keynote POCA Fest Milwaukee May 2019 -- ALL EARS!!!' in the blog 'Prick Prod and Provoke Blog' - Wednesday, May 22, 2019
  • Laura commented on the blog post 'I Am Closing My Clinic -- Guest Post by Michelle Rivers' in the blog 'Prick Prod and Provoke Blog' - Tuesday, May 21, 2019