Community “Style” Acupuncture

I've been wondering why many CAPs choose to use the term "community-style acupuncture" instead of just community acupuncture in their marketing materials.  Is it a conscious decision?  If so, why?

It makes sense because you are referring to the type of acupuncture you practice.  Just as you may practice Tan-style or Tung-style or Japanese-style acupuncture, community-style acupuncture is a descriptive term.  It tells prospective patients what to expect from the treatment.

But to my ears it also sounds a little watered down.  The term community acupuncture, though we can't trademark it (as people have noted in the forums), has a strong association to CAN, to a specific movement and set of ideals.  Does adding "style" in the middle distance it from that concept, even if only subtly?  Does it sound a little apologetic?

And, is the extra word really descriptive of what we do?  If you go to a restaurant for family-style dining, the other people in the restaurant are probably not your actual family.  However, if you go in for community (style) acupuncture, the hope is that the people you are sharing the room with are, in fact, part of your community.

I am not making judgments about this.  Until I sat down to write this post, I wasn't even sure which term I used in my own materials because for me, and I think this is true for most people, it wasn't a conscious decision.  I am curious to hear other people's thoughts on the issue.

This story was posted on June 18 2010 by emily.

Comments

  • June 18 2010 at 3:50 PM
    david villanueva writes:

    I’ve noticed that phrase

    too. And I agree w/ you, Emily, that adding “-style” to CA does seem to water down the concept. Have not taken a close look at the websites of those clinics that use that term though.

    I have noticed that term (”-style”) used by some hybrids and those that offer more affordable txs for a very limited amount of time/week, like 1 day a week for a few hours. Sort of like a loss leader in retail stores that advertise an inexpensive product on sale to get people to come in. They don’t make money on the sales of the advertised product but once customers are in the store, they expose them to the other (more expensive) choices. And make their money on those sales.

      0 likes
  • June 18 2010 at 6:19 PM
    tessmcginn writes:

    hmm, I have noted when I’ve seen

    “community style” in quotations, that it seems like someone is stealing something from someone.

      0 likes
  • June 18 2010 at 7:30 PM
    Guest writes:

    I have considered using the

    I have considered using the term “Community Style” to differentiate form other clinics in my area that are a community clinic but CAN type clinic.  One such example is the Yo San Community Clinic, which is a student clinic.

    I have not used this term in any marketing materials or on my web site, but I thought I would share my though process as to why I have considered using

    Michael Costa
    Costa Acupuncture
    http://www.yoursourceforwellness.org

      0 likes
  • June 18 2010 at 10:23 PM
    tatyana writes:

    yes!

    emily, i have been thinking about this recently and was even considering a post here, so i am glad you mention this. to me the use of the word “style” does refer to something fake, simulated, trendy. i think of fashion trends. i think it discounts the broader vision of social justice put forth by CAN. one of my students got angry a few weeks ago because she overheard a school admin person while giving a tour to a prospective student refer to community acupuncture as a “trend” in the profession. my student came to me fuming about this reference: “we’re NOT a trend!” i suggested she confront the admin person and recommend to her the use of the term “avalanche” instead.

    -tatyana

      0 likes
  • June 19 2010 at 9:20 AM
    Estee writes:

    Being a PIP, with mother tounge different than English,

     

    Please bear with me….

    At the following link, you can find definitions of the word STYLE:

    http://dictionary.reference.com/browse/Style

    The mediating word between COMMUNITY and ACUPUNCTURE, (be it STYLE, FORM,  or any other word) serves the purpose of letting people know that the work we do is structured. It has a shape and form. It’s a distinctive service we give to the community. And the service is not about recycling any 1960’s hippy/communal stuff. 

     Plus, I for instance, live in a very small community in a rural area. My intention is to have people come over from other tiny communities nearby, whom I will not regularly meet (sp?) at the grocery store, kindergarten or library. So, these people will not belong to my community per-se but they will (hopefully grin ) come to recieve community (style) acupuncture.

     

    Cheers.

     

      0 likes
  • June 19 2010 at 6:28 PM
    crismonteiro writes:

    Hey another name for Boutique Acupuncture

    could be  Community Stile Acupuncture

    to connote the sometimes subtle but present sorting of the classes. 

     

    Clinics will be popping up with names like:

     

    Turnstile Community-Style Acupuncture—higher sliding scale to keep the riff-raff out

    High Stile Community Style Acupuncture—for social climbers

     Doggie-Style Community Stile Acupuncture (facelift acupuncture for dogs like Pugs—musk be AKC certified)

    Bend Ewe Over Community Style Acupuncture—for those in the flock who just need to follow the trend  

    and 

    Bar-b-Que Flavor Cool Ranch Community Style Acupuncture—you want fries with that? 

     

     

     

      0 likes
  • June 21 2010 at 11:58 AM
    emily writes:

    insight into the thought process…

    Estee,

    I certainly understand your explanation, but I’m wondering… did you go through this thought process *before* deciding to use the term “community style”?  Was it a conscious decision to use community style acupuncture vs community acupuncture in your materials (which I haven’t seen, btw, so I am just basing this on your comment)?

      0 likes
  • June 21 2010 at 3:12 PM
    Estee writes:

    Emily

     

    In my materials, I use the term that makes sense in hebrew (my mother-toungue), and can be freely translated as: “chinese community acupuncture”.

    So, no “style” there  grin 

     

     

     

     

      0 likes
  • June 21 2010 at 11:35 PM
    Whitsitt writes:

    I’ve heard lots of patients use the term…

    On the phone with a friend in Portland earlier today, talking about a mutual friend with some horrible recent health issues… he told me that our friend was getting acupuncture at “one of those working class clinics that just opened down the street.”  Not either of the WCA clinics, mind you, just another community-style clinic.  Certain phrases just stick with folks. 

      0 likes
  • June 22 2010 at 6:35 PM
    baba roseananda writes:

    relax

    Over - thinking  is bad for the spleen.

     

    Baba has spoken

      0 likes

Add your 2 cents!

You must be logged in to comment on the blog.


Who Likes This:

-- placeholder --

Who's been POCAing lately.

  • bluejena commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Friday, November 29, 2019
  • Carolineaviva commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Wednesday, November 27, 2019
  • Bob W commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Tuesday, November 26, 2019
  • bluejena commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Tuesday, November 26, 2019
  • Roppy commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Sunday, November 24, 2019
  • crismonteiro commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Saturday, November 23, 2019
  • crismonteiro commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Saturday, November 23, 2019
  • StillpointCA commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Friday, November 22, 2019
  • Roppy commented on the blog post 'Shift Happens' in the blog 'Prick Prod and Provoke Blog' - Thursday, November 21, 2019
  • Roppy commented on the blog post 'What Went Wrong with Acupuncture in the West? A Theory' in the blog 'Prick Prod and Provoke Blog' - Wednesday, November 13, 2019
  • jaxrogers commented on the blog post 'Loan Forgiveness' in the blog 'Prick Prod and Provoke Blog' - Monday, November 04, 2019
  • WillC commented on the blog post 'How to Succeed in CA Without Really Trying' in the blog 'Prick Prod and Provoke Blog' - Sunday, November 03, 2019
  • WillC commented on the blog post 'Loan Forgiveness' in the blog 'Prick Prod and Provoke Blog' - Saturday, November 02, 2019
  • OpenSourceEverything commented on the blog post 'POCAfest Marin Keynote: Chronic Pain and Endurance, by Jeff Levin of SOAP' in the blog 'Prick Prod and Provoke Blog' - Wednesday, October 16, 2019
  • Paxcow commented on the blog post 'POCAfest Marin Keynote: Chronic Pain and Endurance, by Jeff Levin of SOAP' in the blog 'Prick Prod and Provoke Blog' - Wednesday, October 09, 2019
  • swiggs commented on the blog post 'POCAfest Marin Keynote: Chronic Pain and Endurance, by Jeff Levin of SOAP' in the blog 'Prick Prod and Provoke Blog' - Wednesday, October 09, 2019
  • ChrisRogers commented on the blog post 'POCAfest Marin Keynote: Chronic Pain and Endurance, by Jeff Levin of SOAP' in the blog 'Prick Prod and Provoke Blog' - Thursday, October 03, 2019
  • ewolfk commented on the blog post 'Come to Marin POCAfest September 27-29!' in the blog 'Prick Prod and Provoke Blog' - Friday, August 16, 2019
  • urbanapuncture commented on the blog post 'YOUR COMMENTS, PLEASE!' in the blog 'Prick Prod and Provoke Blog' - Thursday, August 15, 2019
  • crismonteiro commented on the blog post 'YOUR COMMENTS, PLEASE!' in the blog 'Prick Prod and Provoke Blog' - Tuesday, August 13, 2019
  • Roppy commented on the blog post 'YOUR COMMENTS, PLEASE!' in the blog 'Prick Prod and Provoke Blog' - Tuesday, August 13, 2019
  • catemax commented on the blog post 'Dear Prospective Punk (from a Recent Grad and New Punk), or Why We Need POCA Tech' in the blog 'Prick Prod and Provoke Blog' - Friday, July 26, 2019
  • joanneo commented on the blog post 'Cohort 3 Graduation Speech by Jess Long' in the blog 'Prick Prod and Provoke Blog' - Monday, July 08, 2019
  • Bob W commented on the blog post 'Cohort 3 Graduation Speech by Jess Long' in the blog 'Prick Prod and Provoke Blog' - Tuesday, July 02, 2019
  • melissa commented on the blog post 'Cohort 3 Graduation Speech by Jess Long' in the blog 'Prick Prod and Provoke Blog' - Monday, July 01, 2019
  • mcandela55 commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Wednesday, June 26, 2019
  • Lisafer commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Tuesday, June 25, 2019
  • melissalac commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Tuesday, June 25, 2019
  • zedmunds commented on the blog post 'Keynote POCA Fest Milwaukee May 2019 -- ALL EARS!!!' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 20, 2019
  • engerin commented on the blog post 'Student Circle at POCA Tech -- Guest Post by Shelby and Sonya' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 20, 2019
  • Roppy commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Monday, June 17, 2019
  • mcandela55 commented on the blog post 'The Vows of Hua Tuo and Sun Si Miao..Actually Carried Out' in the blog 'Prick Prod and Provoke Blog' - Friday, June 14, 2019
  • mcandela55 commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 13, 2019
  • mcandela55 commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 13, 2019
  • Presence_CA commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Monday, June 10, 2019
  • Presence_CA commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Monday, June 10, 2019
  • Lisafer commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Friday, June 07, 2019
  • teatree commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Friday, June 07, 2019
  • teatree commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Friday, June 07, 2019
  • janisx commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 06, 2019
  • janisx commented on the blog post 'Acupuncturists As Endangered Species' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 06, 2019
  • swiggs commented on the blog post 'A Successful May Membership Drive!!' in the blog 'Prick Prod and Provoke Blog' - Thursday, June 06, 2019
  • Arene commented on the blog post 'A Successful May Membership Drive!!' in the blog 'Prick Prod and Provoke Blog' - Tuesday, June 04, 2019
  • Lisafer commented on the blog post 'A Successful May Membership Drive!!' in the blog 'Prick Prod and Provoke Blog' - Tuesday, June 04, 2019
  • Paxcow commented on the blog post 'A Successful May Membership Drive!!' in the blog 'Prick Prod and Provoke Blog' - Tuesday, June 04, 2019
  • Cynthia Marie commented on the blog post 'Why more punks in more places…' in the blog 'Prick Prod and Provoke Blog' - Wednesday, May 29, 2019
  • swiggs commented on the blog post 'Why more punks in more places…' in the blog 'Prick Prod and Provoke Blog' - Friday, May 24, 2019
  • Bob W commented on the blog post 'Why more punks in more places…' in the blog 'Prick Prod and Provoke Blog' - Wednesday, May 22, 2019
  • mcandela55 commented on the blog post 'Keynote POCA Fest Milwaukee May 2019 -- ALL EARS!!!' in the blog 'Prick Prod and Provoke Blog' - Wednesday, May 22, 2019
  • Laura commented on the blog post 'I Am Closing My Clinic -- Guest Post by Michelle Rivers' in the blog 'Prick Prod and Provoke Blog' - Tuesday, May 21, 2019