POCA Tv videos tagged marketing


Using Social Media in a CA Clinic: Live and Uncut from POCAfest!

You don't have to be an expert in social media in order to use it to increase community connections, expand the reach of your clinic's messaging, and build your clinic's stability. In this POCAfest breakout session, social media mavens Kim and Val explore the do's

Prick Prod & Provoke blog entries tagged marketing


Here's to Open Sourcing: Modern Acupuncture, Part One

It’s the time of year for retrospectives, and this from our friends at Acupuncture Today caught my eye: “Modern Acupuncture started a movement with the tagline, Let’s Tingle.”

Ah, Modern Acupuncture. I have such complicated feelings. On one hand, I 

Don't Stop Believing: Why CAP Supports POCA's Membership Drive

At the Community Acupuncture Project in West Seattle, we can’t, don’t and won’t  stop believing in POCA! Since our inception in 2009, we’ve been a part of the Community Acupuncture Network (CAN) which grew into our national coop, the People&rsquo

As Seen in O, the Oprah Magazine

If all POCA clinics would like to add that as a tagline, they totally can:



This isn't my favorite mainstream press mention of POCA, and the photo

The Electron Cloud of POCA

We’ve had some great classes recently on how to attract patients. We weren’t told we needed to buy a new car or play golf. We weren’t told that we should dress professionally. It wasn’t even suggested that we make

POCA's newest, coolest, most co-operative member benefit: The POCA Passport

Just in time for our Spring Member Drive, The POCA Membership circle offers our newest coolest, most cooperative member benefit, The POCA Passport.  It won’t get you out of the country, but hopefully it will inspire you to travel to more Community Clinics on (and even

Fatphobia, Capitalism, Professional Ethics & Community Acupuncture: An Introduction

Recently the punks at GCA wrote a blog post about weight loss and community acupuncture which got some interesting feedback from around the internet. Inspired by this, we (Lisa R and Lisa B) are working on a series of posts exploring issues around weight loss, fatphobia, capitalism, and acupuncture.

Marketing, for the Record

I think we’ve all gotten some version of this email: Hi There Busy Solo Clinic Owner, I was wondering if you could help me. I am (choose one)

--a fellow acupuncturist! I AM SO SO INTERESTED IN COMMUNITY ACUPUNCTURE!!! No really, I am! I&rsquo

Reflections on the Membership Drive

After POCA's first Membership Drive back in May, I realized something important: when it came to signing up new patient/community members for POCA, WCA was remarkably similar to another common citizen of the Pacific Northwest -- a slug. Especially if you factored in our size relative to

Make Money for POCA Tech by Shopping With Amazon!

In case you missed it in the forums, here's how you can do your shopping and raise funds for POCA Tech at the same time! POCA Tech is now an Amazon affiliate. That means that POCA Tech gets a small percentage (starting at 4%) of anything you buy, IF you

Some Things We've Learned


Many of you won’t particularly like this, and that’s okay, but wanted to share our story.

I decided, when I opened Summerville Community Acupuncture, to do the first treatment free – always. I gambled that

Community "Style" Acupuncture

I've been wondering why many CAPs choose to use the term "community-style acupuncture" instead of just community acupuncture in their marketing materials.  Is it a conscious decision?  If so, why?It makes sense because you are referring to the type of acupuncture you practice.  Just as you may practice

Participate in the CAN May Day Celebration: Build Community and Market Your Clinic!

So I hope everyone's heard of the CAN May Day Celebration. Clinics can participate by offering Free Acupuncture on Saturday May 1st to everyone!

Much thanks to Jessica, the May Day Committee, the CAN Board for organizing this. There's page on the CAN website to promote community

CAN Video Available for Distribution!

Have you ever struggled to explain what it is that we CAN’ers do?

“You do what? What do you mean, “sliding scale”?? Why the group setting? Is this even legitimate???”

Especially in the beginning months of opening a new community acupuncture clinic, many of

acu high school

yesterday, amid my busy schedule of many other things going on, I gave a fun and interactive talk for a local high school class. We talked for an hour about acupuncture in general and then community acu specifically. As i prepared for the talk, it occurred to me that

Marketing, Marketing, Marketing! (Why Should We Care?)

I know that we're all community loving people,who are all about using acupuncture to change the world. And we'd all rather worry less about marketing. 

That's one of those "business" concepts for those big dark corporations that are out destroying the world. Oh no, not us.

How our patients found us

As many of  you know I have the privilege of working in the office here at Community Acupunture on Cape Cod. One of my favorite things to do is send the 'Thank You' notes (funny , cause I am not actually one who sends thank you notes), and in this

The Power of Miriam Lee's 10 Points.

Last week, Feburary 25 Wednesday, I was determined to give myself a much-needed treatment before going to work.I managed to get 35 minutes under the Miriam Lee combo, and barely woke up in time.I got there on the dot, but two

Love. Love. Love. Our first month’s progress report.

Hi everyone,

I’ve been working on this blog for days now. I apologize that it’s going to be a long one. I’ll get brief in future posts, I promise. It’s been hard to sum up all

Doing Things Backwards

I recently started working at an acupuncture detox center one day a week while my clinic is getting up to full speed.  While working there I imagined what it must have been like for Lisa to work in one and then start a clinic based on that model.  So

A Change of Seasons

As the shadows begin to grow longer here in the Sonoran desert, I say goodbye  Fire and Earth, and hellooo... Metal. My thoughts turn to autumn and cooler temperatures, and not soon enough because Tucson is already pretty much absolute Yang. 

Some here may argue with me

Monsoon Friday, the Microcosm and the Macrocosm

“Hey, Keith, we have a bit of a water problem in the back of the treatment room”, Larry whispers calmly, as I pause, catch my breath, and try to figure out who’s next on the list to be treated. Somewhere deep down in the recesses of my mind

Their model, our medicine...

I recently had the opportunity to do a presentation/demonstration at a doctor’s office here in Portland. I really enjoying doing these types of presentations. This is a private practice of about 12 doctors. Doctors have such hectic schedules that the easiest way to get a few minutes of

Community Access TV and CA

Chalk this up as yet another lesson from the never-ending “Let Your Community Help Build Your Community Acupuncture Clinic” lecture we've heard so often on CAN.

Having been impressed by acupuncture in general and happy with her experience at her local community acupuncture clinic up here in

Classism and Marketing Conversation (Part One)

Not long ago, an alert reader pointed out a conventional acupuncture marketing blog (www.acupunctureclinicmarketing.com) that had a link to CAN and to The Remedy. Wow, that’s interesting, I thought, and decided to check it out. In general I find marketing to be an intriguing topic, maybe

Speaking gigs and persistence

I thought it might be useful to talk about speaking since this is something most of us need to do as part of our marketing plans. Most people fear public speaking more than death itself. I have to admit I have an active dislike for it.

New clinic, free treatments

It occurred to me that the last month or so of preparation for opening my clinic has been filled with a lot of really mundane details. It feels great to get all that preparatory stuff out of the way—accumulating the furniture, setting up the reception